A name test shouldn't read like a rebrand test.
Most reporting tools run every campaign through the same template regardless of what's actually being decided. Brand Perception's AI report works out the real decision on the table first, then writes the verdict that decision actually needs.
The problem with one-size-fits-all summaries
A rebrand test is asking "does this land better than what we had?" A name test is asking "does this word fit, and is it easy to say out loud?" An ad concept test is asking "could this have come from a rival brand?" Those are different questions with different shapes of answer, and a report that flattens them into the same generic paragraph structure ends up saying very little about any of them.
How the adaptive report works
- Reads the question set and construct types actually used in the campaign, not just the raw answers
- Works out which kind of decision is on the table, rebrand, name, tagline, ad concept, or general brand health
- Writes a verdict structured around that specific decision, with the real counts and percentages sitting underneath it, never replaced by narrative
Generated once, not regenerated on every view
The report is built the moment a campaign closes and stays fixed after that, so the numbers behind it always match exactly what was collected. If data included in a report is later erased, it gets a visible stale banner rather than silently rewriting itself, and regenerating is always your explicit choice.
About the AI report
How is this different from a generic AI summary?
Most tools run every campaign through the same template. Brand Perception first works out what kind of decision the campaign is actually testing (a rebrand, a name, a tagline, an ad concept) and writes a report structured around that decision, not a one-size-fits-all summary.
When is the report generated?
Once, when the campaign closes. It isn't regenerated on every view, so the numbers behind it always match exactly what was collected.
Can I regenerate it if data changes?
Yes, but it's a deliberate choice you make, not something that happens silently. If answers included in a report are later erased, the report gets a visible "stale" banner rather than quietly rewriting itself.