Not just for launches. A regular read on how a brand is landing.
Rebrand testing gets the attention, but a lot of the most useful work is ongoing: checking whether a brand's perception is holding steady, drifting, or improving, independent of any single campaign or launch.
Health tracking as its own use case
Not every campaign is a decision between option A and option B. Sometimes the question is simpler and broader: how is this brand actually perceived right now, across trust, clarity, recommendation intent, and recognition? Brand Perception's standard question bank covers this directly, not as a workaround using rebrand questions on a brand that isn't rebranding.
What a health-tracking campaign covers
- Trust and recommendation-intent questions, standardised so results are comparable across runs
- Masked recognition testing to check whether visual identity registers unaided
- Emotional response and category-clarity questions, part of the wider standard question set
- An AI report that reads the result as ongoing health tracking, not a one-off pass/fail verdict
Built to run on a schedule
Every free allowance rolls on a 12-month window rather than resetting on a fixed calendar date, and Starter and Agency remove campaign limits entirely, so tracking on a regular cadence, quarterly, twice a year, or ahead of every major campaign, isn't fighting the tool's own quota rules.
About brand health tracking
Is this only useful before a rebrand?
No. Brand health tracking is one of the standard use cases alongside rebrand, name, tagline, and ad concept testing, useful any time you want a read on how a brand is landing.
How often should I run a tracking campaign?
That's up to you. Some agencies run it quarterly for retained clients, others once ahead of a major campaign or launch. There's no minimum frequency required.
What does the AI report focus on for a health-tracking campaign?
It reads the question set and works out that it's a health check rather than a specific rebrand or name decision, and writes the verdict that framing needs.