Test the concept before you commit the budget.
Whether it's a rebrand direction, an ad concept, or a campaign idea, the same question applies: does this actually land with the people it's meant for, before real money goes behind it?
One platform, several kinds of concept
A rebrand concept, an ad creative, and a campaign tagline are different things to test, but they share the same underlying need: real respondent reaction, captured with enough behavioural detail to trust it, and reported in a way that's specific to what's actually being decided.
What concept testing includes
- Direct comparison questions when you're testing two or more directions against each other
- The swap test for messaging, checking whether a tagline is distinctive enough to survive being placed on a rival's creative
- An ad-concept question asking directly whether a piece of creative could have come from a different brand
- Response timing and switch counts captured on every choice, not just the final pick
A verdict shaped by the actual decision
The AI report reads the question set used and works out what kind of concept is being tested, rebrand, ad, or campaign, and writes a verdict structured around that specific decision rather than a generic summary. The real counts and percentages sit underneath it, visible and never replaced.
About concept testing
What kinds of concepts can be tested?
Rebrands, logos, ad creative, campaign ideas, and taglines all use the same underlying platform, with the AI report adapting its verdict to whichever type of concept the question set is actually testing.
How many concepts can I test at once?
As many as you want to upload as stimuli. A common pattern is showing two or three concept directions and asking respondents to compare them directly.
Do respondents need to be a specific panel?
No. You bring your own respondents via a shareable link, whoever fits your target audience for that concept.