No 1 January cliff-edge.
A lot of free tiers reset on a fixed calendar date, which means a campaign run in November costs you the same allowance as one run in January, even though they're eleven months apart. Brand Perception doesn't work that way.
Why a fixed reset date is the wrong model
Picture two agencies on a free plan. One runs its 5th campaign of the year on 30 December. The other runs its 5th on 2 January. Under a calendar-year reset, the first agency waits almost a full year for its allowance back, the second gets a fresh set of 5 within days. That's not a fair-usage limit, it's a lottery based on timing.
How the rolling window works
- Each of your 5 free campaigns rolls on its own 12-month window, anchored to when it was actually created
- A campaign run in March clears from your count next March, independently of the other four
- No single reset date for anyone, so when you can run your next campaign only ever depends on your own usage, not the calendar
Applies across the board
The same principle covers campaign length and response caps too: 21 days maximum per campaign on the Free plan, 200 responses per campaign, both enforced at the point that matters (creation and the public link) rather than only checked at billing time. Starter and Agency remove the numeric caps entirely, campaigns and length become unlimited.
About rolling quotas
How does the 12-month window actually work?
Each of your 5 free campaigns a year rolls off the count exactly 12 months after it was created, individually, not all at once on a fixed date. Run one in March and it clears next March, regardless of when the others clear.
Does this apply to paid plans too?
Starter and Agency are unlimited on campaign count, so quotas only apply to the Free plan.
What happens if I hit the limit?
You'll see it clearly on the campaigns page before you try to create a new one, with the option to upgrade for unlimited campaigns.