Brand tracking software built for agencies, not enterprise research teams.
Most brand tracking tools are priced and built for enterprise research departments running continuous panels. Brand Perception is a lighter-weight alternative for agencies who need to check how a brand is landing, on their own schedule, with their own respondents.
Tracking without the panel overhead
Traditional brand tracking software bundles in a respondent panel, and prices accordingly. That makes sense if you need continuous nationally representative data. It's overkill if what you actually need is: run this standardised question set now, run it again in six months, and see what moved. Brand Perception drops the panel and the price that comes with it, you share a link with respondents you already have access to.
What a tracking campaign looks like
- The same standardised question set every time, so results are actually comparable across runs
- A masked recognition test to check whether visual identity is registering unaided
- Response timing and switch-count data captured automatically, not just the final answer
- An AI report generated on close that reads the result as brand-health tracking, not a rebrand verdict
Built for repeat use
Every free allowance rolls on a 12-month window, not a fixed calendar reset, and Starter and Agency plans remove campaign and length limits entirely, built for agencies running tracking campaigns as a regular part of client work rather than a one-off project.
About brand tracking
Is this ongoing tracking or one-off campaigns?
Both work. Run a campaign once to benchmark where a brand stands today, or run the same standardised question set again later to see how perception has shifted.
Do I need my own respondent panel?
No. You bring your own respondents via a shareable link, there's no recruitment cost or panel fee baked into the price, which is why pricing is lower than tools that include one.
Does it work for brands that aren’t rebranding?
Yes. General brand health tracking is one of the standard use cases, not just pre-launch rebrand testing.