Measured behaviourally, not self-reported.
Asking "have you heard of this brand?" gets you an answer people think sounds right. Brand Perception measures awareness the way it actually matters: can someone recognise the brand unaided, with the logo stripped away?
The problem with self-reported awareness
People are inconsistent reporters of their own familiarity. Some overstate it to seem informed, some understate it out of caution. A yes/no awareness question captures that noise along with the real signal, and there's no way to separate the two after the fact.
What a behavioural awareness survey measures
- Masked recognition: can respondents pick the brand's real imagery out of a set that includes three decoys, with the logo removed
- Response timing and confidence on the pick, since a fast, sure answer and a lucky guess look identical without it
- Recommendation intent and trust, sitting alongside awareness for a fuller read on standing, not just recall
Reading the result
The AI report generated on close reads awareness campaigns as such, surfacing where recognition was strong or weak across the response set, with the real counts and percentages always visible underneath. No respondent panel required, you bring your own via a shareable link.
About brand awareness surveys
What's wrong with just asking "have you heard of this brand"?
Self-reported awareness is unreliable, people overstate familiarity to seem informed. A masked recognition test measures the same thing behaviourally, by seeing if respondents can actually pick the brand out unaided.
Can I combine this with other questions?
Yes, awareness questions sit alongside the rest of the standard bank, trust, recommendation intent, and recognition testing, all in the same campaign.
Do I need a large sample size?
There's no minimum, though more responses give a more reliable read. The Free plan covers up to 200 responses per campaign, Starter and Agency remove the cap entirely.