Not just logos and rebrands. Packaging too.
A redesigned pack has to work in a specific, unforgiving context: on a shelf, competing for attention, recognised at a glance. That's a different test than a straight design preference question, and Brand Perception is built to run it.
Packaging is a recognition problem, not just a design one
Liking a pack design in isolation and recognising it on a crowded shelf are different skills, the same distinction that matters for logos. A redesign can test well in a clean one-on-one comparison and still get lost the moment it's surrounded by competitors fighting for the same glance.
What packaging testing covers
- Image campaigns built around the actual packaging design, uploaded as stimuli
- Masked recognition testing, packaging is one of the supported image types alongside homepages and social posts
- Direct comparison against a previous design, or against competitor packaging uploaded as additional stimuli
- Response timing captured on every choice, useful for spotting a design that takes noticeably longer to parse
Reading the result
The AI report reads the question set and reports on it as a packaging or visual identity decision, with the real counts and percentages always shown underneath the narrative, never replaced by it. Respondents answer via a shareable link, no app or account needed on their end.
About packaging testing
Is this only for full rebrands, or can I test a single pack redesign?
Either. Upload the packaging as image stimuli and build a question set around whatever's actually changing, a single SKU or a full range refresh.
Can packaging be used in the recognition test?
Yes, packaging is one of the standard image types the masked recognition test supports, alongside homepages and social posts.
How do I test packaging against a shelf of competitors?
Upload competitor packaging as additional stimuli and structure questions to ask which stands out, or use the recognition test format with your own packaging as one of the options.